Marketing and Communications Manager

The world's largest social platform is looking for a Marketing and Communications Manager to embark on an exciting journey leading the Marketing Communications team in Japan, where you'll successfully attract and amplify the powerful narratives across diverse media and digital landscapes. 

You will report to the Director of Marketing Communications, Europe and Asia-Pacific. As a key member of the Marketing Communications team, you’ll help envision and execute a visionary marketing and communications strategy for the Japan brand, steering a passionate team.

• Lead the MarComms team in Japan to implement the global strategy across owned and earned media and drive key platform KPIs.
• Manage a small MarComms squad to source and amplify compelling strategies and movements and drive brand buzz/impact/awareness around campaigns.
• Support clients to get media attention, reach decision makers, organize digital and in-person tactics, etc. Lead on the storytelling of these impact moments to users and a wider media audience.
• Demonstrate measurable improvement in desired brand perception in Japan.
• Support the lifecycle management (email journey) for Japanese users.
• Contribute to growth on platform activity and revenue in Japan.
• Support various projects aimed at localizing the features and contents of globally developed platforms in a way that aligns with the culture and context of the Japanese market.
• Manage the budget and vendor operations necessary for running the Japan entity.

• You have advanced experience in social media marketing and email marketing.
• You are advanced in marketing and comms outreach skills. You have a flair for creative media relations or engaging multimedia (especially social media) strategies. You know how to make a highly effective pitch and to develop a (social) media strategy that would gain attention of decision makers and the public.
• You have an extensive network in Japan which is a testament to your ongoing, impactful relationships with media outlets, journalists and influencers across various sectors like entertainment or politics.
• You have an advanced understanding of the social and political landscape in Japan, with a knack for predicting exciting editorial calendars and pinpointing key figures for content distribution.
• You have exceptional communication skills that make complex topics a breeze for any audience or stakeholder.
• You have expertise in strategy and data-driven decision-making. 

Management: 

• You can autonomously manage a team, you know how to allocate resources effectively to achieve the goals, you provide regular timely guidance to your direct reports and  deliver constructive feedback on daily operations, you’re flexible and adapt well in multifaceted roles.
• Your dedication to investing in, nurturing, and fostering the growth of others is an essential aspect of your approach.
• Your commitment to coaching others reflects your dedication to elevating the entire team, leveraging your tactical expertise to set new standards. 

Target experience:

• 5-8 years of experience across one or more of the following: marketing/brand, media, comms, public relations
• 3+ years of experience managing social media channels for a brand, company or organization
• 3+ years of management experience of managing a team of at least 2 persons
• Japanese proficiency (native)
• English proficiency-  several years of experience leading projects in a global company with English as the working language

up to 11m yen

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