Marketing Assistant Manager

Our client is a leading international prestige beauty company seeking an experienced Assistant Marketing Manager to support the development and execution of brand marketing strategies, campaigns and initiatives in Japan.

The role is an excellent opportunity for a marketer looking to take greater ownership of campaigns while developing broader experience across brand strategy, digital marketing, retail, PR and consumer engagement.

As an Assistant Marketing Manager, you will act as a bridge between strategic planning and operational execution, working closely with cross-functional teams and external partners to ensure marketing plans are delivered effectively, on time and to a high standard.

You will have responsibility across campaign management, strategic planning, team coordination, stakeholder management, performance analysis and marketing budgets.

Campaign Management – 30%

• Plan, coordinate and execute integrated marketing campaigns across multiple channels, including digital, retail and PR.
• Coordinate campaign timelines, deliverables and activities across internal and external stakeholders.
• Ensure campaigns are delivered to a high standard and in line with brand objectives.

Strategic Support – 20%

• Support the development of annual marketing plans and budgets.
• Analyse market trends, consumer insights and competitive activity.
• Translate insights and business priorities into actionable marketing initiatives.
• Support the development of brand strategies and campaign plans.

Team Leadership – 15%

• Supervise and mentor junior team members.
• Coordinate cross-functional project teams.
• Support team members in delivering projects effectively and on time.
• Contribute to a collaborative and high-performance team environment.

Stakeholder Collaboration – 15%

• Liaise with internal teams, agencies, vendors and other external partners.
• Ensure clear communication, alignment and timely delivery of marketing activities.
• Coordinate multiple stakeholders across different projects and channels.
• Build strong working relationships with internal and external partners.

Reporting & Analysis – 10%

• Track campaign performance and key marketing KPIs.
• Prepare regular performance reports and presentations.
• Analyse results and identify opportunities for optimization.
• Provide recommendations to improve future marketing activities.

Budget Management – 10%

• Monitor marketing expenditure against approved budgets.
• Support budget planning and forecasting.
• Process and track invoices and related administrative requirements.
• Ensure marketing spend is managed accurately and efficiently.

• Bachelor's degree in Marketing, Business or a related field.
• 3–5 years of experience in marketing, brand management or a related role.
• Strong analytical, communication and project management skills.
• Experience managing marketing campaigns and working across multiple channels.
• Proficiency with digital marketing tools and platforms.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Strong interpersonal skills and the ability to work effectively with cross-functional teams and external partners.

Language Requirements

• Japanese: Near-native level.
• English: Business level or above.

Travel

Approximately 10–20%, primarily for events, market visits and training.

• Base salary negotiable depending on skills and experience.
• Annual discretionary bonus.

Apply Online

Click the Apply Online button below, give us your details and we'll get back to you. Simple as that.