CRM and Clienteling Senior Manager

International fashion brand
Published
December 6, 2023
Location
Tokyo, Japan
Category
Job Type
Industry
Other

Description

Our client, an international  fashion brand, is looking for talented bi-lingual CRM & Clienteling professional to play a key role in the Japan Marketing team.

The ideal candidate thrives in a bilingual and fast-paced environment, adapts well to changing situations, detail-oriented and able to propose a plan while juggling priorities.

The candidate must be a self-starter, team player and a leader.

Responsibilities

CRM Campaign Planning & Executions
o Plan, segment & implement CRM campaigns to stores, with the help of HQ teams & Japan retail
o Track store by store CRM performances & provide tailored solutions & approaches. Visit & train stores as needed.
o Work with Client Events Manager to support the segmentation & invitation, and post-visit side of actions relating to client events

o Work in collaboration with cross-functional teams to synchronize the CRM actions with seasonal 360 campaigns to maximum results
o Produce CRM & clienteling post-campaign reports
o Develop a growth plan with CRM Senior Manager & Retail team for VICs and appointment-based sales.
o Connect with each store to understand their pain points & support their growth opportunities around clienteling
o Generate client performance reports for key campaigns, etc.

Client Advisor App/Tools Implementation
o Work with HQ teams & Retail Excellence team in finalizing the specifications for the app / CRM features, to make sure it is usable & effective for all the stores.
o Work with HQ team & Retail Excellence team on managing roll-out & training plans around the client advisor App.
o To stay on the look out for any competitors’ advancements in clienteling digital tools.

CSC CRM Campaign Planning & Execution (future)
o Implement clienteling/CRM programs to CSC
o Develop a bespoke plan, segmentation and campaign for CSC teams to actively generate sales through high-potential clients.

Requirements

Basic Requirements

• 5 years+ experience in luxury fashion business, ideally in CRM, Merchandising or Training
• Proven record of cross-functional collaboration and success
• Experience in identifying client segments, implementation or planning of campaigns toward existing clients
• Experience in assessing & analysing store KPIs & client portfolio

• Experience in working closely with store managers is a plus
• High proficiency in excel & powerpoint
• High attention to detail and ability to manage multiple, competing priorities
simultaneously
• Excellent verbal, written and interpersonal communication skills both in Japanese and English

Preferred Qualifications
• Excellent Planning Skills: Able to understand the larger business strategy, analyse
current customer data, and design a most effective approach
• Agile & Action-focused : Get things done across boundaries by building constrictive
and effective relationship.
• Dealing with ambiguity: Able to cope with the change effectively and decide and
proceed without having the total picture
• Problem Solving: Define and analyse, solve the problem with effective/creative
solutions timely and proactively. Able to see/identify hidden problems/issues.
• Interpersonal and Communication skills: Get messages across that have the desired
effect in both Japanese and English
• Passion for fashion!

Salary & Benefits

Attractive Compensation and benefits package on offer.

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