Description
An American luxury fashion design house founded in New York is looking for a Performance Marketing Assistant Manager.
In this role you will cover digital commerce marketing initiatives that include search marketing (including SEO), direct marketing (email and brand app), affiliate marketing, and retargeting program.
This position requires a comprehensive understanding of the entire marketing journey from the initial touchpoint to conversion and retention within the full funnel marketing framework.
The position will report to the Senior Manager of Digital Commerce and support various analytics initiatives by utilizing both internal and external analytics tools on top of daily performance marketing management.
Responsibilities
- Support digital commerce store leaders (Brand.com, 3rd party platforms) in achieving revenue targets by setting traffic goals together.
- Assist the Senior Manager in developing comprehensive digital commerce marketing strategies and performance marketing budget.
- Collaborate with the brand marketing team and proactively engage media agencies to plan, execute, and evaluate marketing campaigns that significantly impact digital store traffic and sales.
- Establish standards for digital commerce and marketing channel reports, including metrics, data sources, and analytics formats.
- Conduct data analysis and reporting for stakeholders (eCommerce, Marketing, CRM, and Digital teams), driving the PDCA cycle collaboratively.
- Provide recommendations and create test plans for various marketing tactics to optimize budget efficiency while achieving revenue and acquisition goals.
- Develop and execute prospecting/list growth campaigns using online marketing channels to build the customer database, in close collaboration with the CRM team
Requirements
- Bachelor’s degree required
- 2-3+years relevant experience in a direct to consumer business
- Business level writing/reading English skills and native in Japanese
- Skills in Microsoft Office (Word, Excel, PowerPoint) and Google Analytics are must
- Multi-brand client management a plus
- Highly Analytical and problem solving skills
- Ability to work in a highly collaborative environment
Experience or an understanding on various digital marketing tools is a plus
Salary & Benefits
7m
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