Social Media Planner

Our client, one of the biggest advertising agencies in the world has recently created a brand new Social Media team that will cover creative, planning, strategy and technology due to recent client demand in social.

One of the roles to join the newly formed social team will be a Social Media Planner. In this role you will leverage the reach and targeting power of social platforms through proprietary processes, methodologies and tools to make social content more relevant/more engaging, insure it gets traction, and assure it drives results -- from awareness to sales.

• Finalize and execute the blueprint of a campaign on social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest). Blueprints include campaign structure, bidding strategy, detailed versioning per segment, integration of A/B testing of artwork, copy or call to action and planning of the test to run.
• Set up campaign on PMD platform of choice including: credit validation, media allocation, tracking performance and optimization, detailed planning of the campaign (week, day, hour, frequency) and tagging rules.
• Prepare potential recommendations to Social Strategists based on the insights revealed through execution/optimization to re--adjust future plans.

• 1-3 years experience in social campaign management.
• Knowledge of Prisma and other agency media buying tools is favorable.
• Understanding of social platforms ecosystems formats, targeting options, tracking tool, and reporting.
• Expert in optimization of ongoing social campaigns on Facebook and Twitter through PMD platforms.
• Previous experience in paid social agency preferred

• Competitive salary package befitting one of the world's largest agency groups.
• Full-time permanent position with all regular employee benefits.
• Young and vibrant agency culture - be part of one of the fastest growing agencies in Japan.

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