Web Marketing Manager

Transforming tourism with tech!

Inbound tourism is a huge growth industry in Japan and businesses that used to serve domestic travelers are now transforming their service models with international visitors in mind. We’re working with a modern hotel chain that is leading the way in providing a frictionless customer experience in multiple languages. They now have an opening for a Web Marketing Manager at their Tokyo head office to help them reach new users by developing and owning new online channels.

Job Details

• Manage all sites including production, content strategy and calendar as well as executing on tactical improvements.
• Actively contribute to the successful execution of complex web projects.
• Anticipate project needs and solve for them proactively, e.g. “see around corners."
• Come up with new ideas in order to improve the user experience through rigorous use of analytics and BI
• Collaborate with other channel marketing efforts (e.g. SEO/SEM, social, display) to enhance the brand and drive quality traffic to sites.
• Liaise with internal marketing automation teams for lead creation and nurture campaigns.
• Report on performance and project manage agencies /consultants/ freelancers in order to build effective landing pages and web structures.

Requirements

• At least 4 years of web project management experience.
• Native-level Japanese and fluency in English.
• Copywriting skills or a strong experience in outsourcing content production.
• Proven track record in delivering complex web projects and turning business requirements into technical specifications for designers and developers.
• Very strong knowledge of UI/UX, user research and best practices.
• PMP certification or a strong, applied knowledge in Agile project management methodologies.
• Comfort working in a collaborative, open team environment (e.g. lots of impromptu brainstorming, frequent co-ownership on project deliverables).

Salary & Benefits

• Very competitive salary and rewards package for the right candidate.
• Flexible working and zero-overtime culture.
• Prestigious central Tokyo office location.

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