Assistant Marketing Manager

Our client is a leading global prestige beauty company seeking an experienced Assistant Marketing Manager to support the growth of one of its highly recognized luxury beauty brands in Japan.

Reporting to the Marketing Lead, this role offers an exciting opportunity to contribute to the development and execution of integrated marketing strategies across the Japanese market.

As an Assistant Marketing Manager, you will translate regional brand strategy into impactful local go-to-market plans across retail, online, CRM, media, social, influencer and events.

You will work closely with brand, commercial, digital, CRM, media, online, PR and agency partners to create seamless, consumer-centric experiences that strengthen brand desirability, drive engagement and support business growth.

This position provides broad hands-on experience across omnichannel marketing, CRM, media, retail activation, influencer programmes, social media, events and consumer engagement.

It is an ideal opportunity for a marketer looking to broaden their experience within a collaborative and agile international environment that values ownership, speed, creativity, excellence in execution and consumer-centric thinking.

Key Responsibilities

• Contribute to the development and execution of go-to-market plans for assigned product franchises, categories or channels, including concept development, forecasting, visual merchandising, marketing assets, sampling programmes, CRM and retail/online activations.
• Manage assigned marketing initiatives with ownership and accountability for approved marketing spend, campaign delivery, timelines and cross-functional alignment.
• Collaborate with brand, commercial, online, CRM, media and agency teams to ensure effective execution of marketing plans.
• Partner with digital, CRM, media, online and commercial teams to execute integrated omnichannel campaigns and deliver a consistent consumer experience across all touchpoints.
• Work with agencies to adapt global and regional assets and produce high-quality local marketing materials for retail, online, social, CRM, influencer and event platforms.
• Support and coordinate brand events and local activations across channels, including influencer engagement, marketing materials, on-site operations and collaboration with commercial and PR teams.
• Manage influencer seeding programmes, including sample allocation, personalized content adaptation and coordination with internal and external partners.
• Execute owned social media activities, including content posting, community management coordination and consumer engagement initiatives.
• Track, analyse and report campaign KPIs across channels.
• Identify campaign learnings and opportunities to optimize ongoing activities and inform future marketing plans.

Required Qualifications

• Experience in marketing, brand management, retail marketing, digital marketing, CRM or a related field.
• Strong analytical, presentation, interpersonal and communication skills.
• Ability to translate consumer insights, data and business priorities into actionable marketing plans.
• Detail-oriented, highly organized and able to manage multiple priorities in a fast-paced environment.
• Strong project management and cross-functional collaboration skills.
• Ability to work effectively with both internal stakeholders and external agencies.
• Fluent Japanese and English

Preferred Qualifications

• Experience in beauty, luxury, consumer goods, retail or omnichannel marketing.
• Experience working with agencies, commercial teams, CRM/media teams or e-commerce teams.
• Experience managing integrated marketing campaigns across multiple consumer touchpoints.
• Passion for beauty, consumer trends, digital innovation and brand storytelling.
• Experience within an international or global organization is advantageous.

• Base salary negotiable depending on skills and experience.
• Annual discretionary bonus.

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