Description
An innovative online dating group company that operates multiple apps in various countries is looking for a business lead for the Taiwan market (based in Tokyo).
The group's current brand leader in Japan for dating apps is looking to expand in Taiwan. Due to its already rapid success in Taiwan the company is looking to push its user base even further in 2020 and beyond.
Using research you will gain an in-depth knowledge of the Taiwan market and come up with a marketing strategy to increase the user base. Working with ad and media agencies in Taiwan and the internal brand and product teams you will come up with a marketing plan to help expand its reach.
Responsibilities
- Research the dating app Taiwan market and gain a better understanding of the current market and user base.
- Work with internal brand and marketing teams to help build a marketing strategy for Taiwan.
- Work with media agencies in Taiwan and come up with a media plan for social, DSP and search strategies.
- Analyse and report on the digital marketing strategy performance.
Requirements
- Experience in working on digital marketing
- Knowledge of the Taiwan and Japan market
- Experience in working with apps
- Experience working with online media either hands on or with media agencies
- Native level Mandarin and business level Japanese language
Salary & Benefits
9m base plus commission (negotiable)
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