PR Senior Coordinator

Our client, a global leader in the prestige beauty industry, is seeking a PR Senior Coordinator to join its communications team in Tokyo.

This is an exciting opportunity to help shape the public image of internationally recognised luxury beauty brands through strategic PR, media relations, influencer engagement, product launches, and premium brand experiences.

Working closely with internal stakeholders and global teams, you will play a key role in executing integrated communications that strengthen brand desirability, increase earned media coverage, and support business growth.

PR & Communications

• Support the planning and execution of integrated PR and communications strategies.
• Coordinate product launches, media relations, influencer collaborations, and PR events.
• Assist in developing digital PR initiatives to enhance brand awareness and engagement.
• Deliver annual PR plans aligned with key product launches and marketing campaigns.
• Build and maintain strong relationships with media, journalists, influencers, and industry partners.
• Identify culturally relevant opportunities to increase brand visibility and consumer engagement.
• Monitor market trends and provide insights to support future PR initiatives.

Media Relations

• Prepare and distribute press materials and product communications.
• Coordinate press events, media interviews, and editorial opportunities.
• Manage product seeding and editorial placements across print, digital, and social channels.
• Support retail partner communications and content approvals.
• Monitor media coverage and prepare regular reporting and analysis.

Events & Activations

• Coordinate luxury launch events, media previews, influencer events, and brand activations.
• Manage event logistics, vendors, guest lists, invitations, and production schedules.
• Provide on-site support to ensure premium brand execution.

Global Collaboration

• Liaise with regional and global teams to ensure local activities align with international brand strategies.
• Share insights into Japanese consumer trends, media developments, and the competitive landscape.
• Support reporting and market feedback for regional stakeholders.

Requirements

• 3–5 years' experience in PR, communications, digital marketing, or a related field within beauty, cosmetics, luxury, or consumer brands.
• Experience working within an international organisation is advantageous.
• Strong understanding of PR, influencer marketing, and digital communications.
• Native-level Japanese with business-level English.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Excellent communication and relationship-building skills.
• Highly organised with strong attention to detail.
• Creative, proactive, and able to manage multiple projects simultaneously.
• Passion for luxury brands and premium consumer experiences.

What's on Offer

• Competitive salary (dependent on experience)
• Annual performance bonus
• Annual salary review
• Hybrid and flexible working environment
• Comprehensive benefits package
• Retirement and pension scheme
• Employee discounts
• Ongoing training and career development opportunities
• Modern office in central Tokyo

• Base salary negotiable depending on skills and experience.
• Annual discretionary bonus.

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