Brand Strategy Director

• Leads development of brand strategies, writing creative briefs, guiding development and presentation of creative work including pitches.
• Development of a customer journey and a go-to-market blueprint that identifies communication tasks and touchpoints including setting KPIs.
• Design and implementation of research projects to address client business issues, gain insight into target audiences, testing ad concept and to understand effectiveness with post campaign analysis.
• Leads strategic projects to develop brand purpose, brand platforms and brand architecture.
• Brings best-in-class knowledge and inspiration to the table, providing thought leadership across the agency.

• Has talent for abstract thinking, spotting trends and patterns, curiosity and insight into human behavior, an instinct for popular culture, and an understanding of creative work are critical.
• Understands how to define the roles of media channels to achieve communication tasks along a consumer journey including setting of overall KPIs per communication task.
• Ability to work directly with clients and building deeper relationships accordingly on behalf of the agency.
• The ability to work across different groups and disciplines is key to their success, as is their judgment in pushing the work, elevating the ambition of a brand, and leading the client’s thinking about the potential of their business.
• Knows how to lead and bring out the best of people. Proactively coaches and directs teams or individuals to achieve maximum performance.
• Thought leadership and subject matter expert in specific topics related to strategy, communications, culture, brands or technology.
• Fluent level Japanese and English.

Flexible depending on candidate's experience and skills

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