Marketing Manager

Our client is a leading global luxury beauty company seeking an experienced Marketing Manager to lead the development and execution of marketing strategies for one of its prestigious luxury brands in Japan.

The Marketing Manager will be responsible for building brand equity and delivering sustainable revenue growth through locally relevant marketing strategies. This is an end-to-end marketing role, translating regional strategies into compelling local consumer, product and retail marketing plans across all channels.

Working closely with Commercial, Digital & Consumer Marketing, Online, Finance, Supply Chain, regional teams and external agencies, you will lead integrated 360° marketing initiatives, including product launches, campaigns, retail activations, influencer activities and communications.

The successful candidate will combine strong brand-building capabilities with commercial and analytical thinking, while ensuring a consistent and premium consumer experience across all touchpoints.

Experience across digital, online, e-commerce, CRM or social marketing is preferred, although deep specialization in these areas is not essential.

Brand Management & Commercial Execution

• Identify local consumer, market and competitive trends and translate them into relevant activation opportunities.
• Partner with the Commercial team to develop and implement local retail go-to-market plans across channels and doors.
• Work with the Online team to develop account-specific online execution plans.
• Manage marketing investment and A&P budgets in line with regional brand guidelines.
• Develop promotional plans for key shopping moments, high-traffic periods and always-on initiatives.
• Monitor cost of goods, collateral and other commercial requirements, escalating issues and developing corrective action plans where necessary.

360° Marketing

• Lead marketing teams in delivering end-to-end local marketing plans across consumer, product and retail marketing.
• Translate regional brand strategies into locally relevant 360° campaigns and go-to-market plans.
• Provide local consumer and commercial insights to regional teams during annual planning and strategy development.
• Localize and validate regional marketing plans, calendars, assets and investment across all relevant channels.
• Partner with Digital & Consumer Marketing teams on digital, CRM and paid media activations.
• Work with Key Account Management teams on account-specific online activations, campaign briefs, KPIs and investment.
• Review media performance against agreed KPIs and continuously optimize performance and ROI.
• Localize regional creative assets and work with local creative teams and agencies on adaptation or new asset development.
• Partner with influencer and earned-media teams on influencer selection, agency briefs and product seeding.
• Work with owned-media teams to localize media plans and manage execution across brand-owned platforms.

Product Management

• Lead cross-functional teams to ensure accurate product forecasting and availability for campaigns and business-as-usual activities.
• Manage product excess and related commercial issues.
• Support pricing and product claims management across campaigns and BAU activities.

Budget & Business Management

• Manage marketing budgets and optimize return on investment.
• Monitor A&P, COG and marketing collateral expenditure.
• Make informed commercial recommendations based on performance, market trends and business objectives.

Leadership

• Participate in regional and local strategic projects, including category and go-to-market strategy development.
• Lead, coach and develop marketing talent and contribute to the internal succession pipeline.
• Handle confidential brand and business information with a high level of discretion, judgment and integrity.

• Strong professional experience in brand marketing, preferably within beauty, luxury, FMCG or a related consumer industry.
• Excellent written and spoken Japanese and English communication skills.
• Proven track record of delivering marketing campaigns and driving ROI.
• Strong analytical and commercial skills, with excellent attention to detail.
• Ability to think holistically and make sound commercial judgments.
• Strong project management and cross-functional collaboration skills.
• Excellent communication and interpersonal skills.
• Fast-learning, flexible and comfortable working in an environment with ambiguity and changing priorities.
• Experience or familiarity with online, digital, e-commerce, CRM or social media marketing is preferred.
• A thoughtful, respectful and brand-driven working style, with a strong sense of judgment and integrity

• Base salary negotiable depending on skills and experience.
• Annual discretionary bonus.

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