Marketing Assistant Manager

Our client is seeking a passionate, insight-driven Marketing Assistant Manager to join its Japan marketing team.

This is an exciting opportunity to contribute to the growth of a globally recognised beauty brand, translating regional brand strategies into impactful local marketing campaigns across retail, digital, CRM, media, social media, influencer marketing and events.

Working closely with brand, commercial, digital, CRM, media, online, PR and agency partners, you will help deliver engaging, consumer-focused experiences that strengthen brand desirability, increase consumer engagement and support business growth.

The role offers broad, hands-on exposure to omnichannel marketing, retail activation, consumer engagement and brand storytelling. It is ideally suited to a marketer looking to develop their experience within an international beauty brand and take ownership of diverse marketing initiatives.

• Marketing Planning and Execution: Contribute to the development and implementation of go-to-market plans for assigned product ranges, categories and channels, including campaign concepts, forecasting, visual merchandising, marketing assets, sampling programmes and retail and online activations.
• Campaign and Project Management: Manage assigned marketing initiatives from planning through execution, ensuring campaigns are delivered on time, within approved budgets and in alignment with brand and business objectives.
• Omnichannel Marketing: Collaborate with digital, CRM, media, online and commercial teams to deliver integrated campaigns and consistent consumer experiences across multiple touchpoints.
• Creative and Content Development: Work with agencies to adapt global and regional marketing assets for the Japanese market, producing high-quality materials for retail, e-commerce, social media, CRM, influencer and event platforms.
• Events and Brand Activations: Support the planning and delivery of brand events and local activations, coordinating influencer engagement, marketing materials, on-site operations and collaboration with commercial and PR partners.
• Influencer Marketing: Manage influencer seeding programmes, including product sample allocation, personalised content adaptation and coordination with internal teams and external partners.
• Social Media and Consumer Engagement: Execute owned social media activities, including content publishing, community management coordination and initiatives designed to strengthen consumer engagement.
• Performance Analysis: Monitor, analyse and report campaign KPIs across channels, identifying insights and opportunities to optimise current campaigns and improve future marketing plans.
• Cross-functional Collaboration: Build effective working relationships with internal stakeholders and agency partners, ensuring alignment on campaign priorities, deliverables and timelines.

Required Qualifications

• At least 3 years of experience in marketing, brand management, retail marketing, digital marketing, CRM or a related field.
• Business-level Japanese and English proficiency.
• Strong analytical, presentation, interpersonal and communication skills.
• Ability to translate consumer insights, data and business priorities into actionable marketing plans.
• Excellent organisational skills, attention to detail and the ability to manage multiple priorities in a fast-paced environment.
• Strong project management skills and the ability to collaborate effectively across teams.

Preferred Qualifications

• Experience in the beauty, luxury, consumer goods, retail or omnichannel marketing sectors.
• Experience working with advertising or creative agencies, commercial teams, CRM, media or e-commerce teams.
• A genuine interest in beauty, consumer trends, digital innovation and brand storytelling.
• Experience supporting integrated marketing campaigns across multiple consumer touchpoints.

• Base salary negotiable depending on skills and experience.
• Annual discretionary bonus.

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